Malik Yusef presents

W^VE: WallStreet Vested Ventures Entertainment

A label where artists and the people who believe in them build together.

Vision & mission

Artists thrive. Creatively and commercially.

Vision 01.A

A symbiotic ecosystem where artists get essential support and resources, fast. Their supporters come into the label with them, so artists can pour their energy into the art, in a new era of balanced partnerships.

Mission 01.B

Innovation at the core. Under the visionary leadership of Malik Yusef, W^VE brings one integrated approach to production and branding: an ecosystem of specialized partners, each aligned to extend an artist’s creative expression and reach.

  • Artist-firstResources and support, delivered swiftly.
  • Supporter-poweredThe fans behind each artist, brought in with them.
  • Partner-alignedSpecialists moving in one direction.
What we do

Five channels. One mix.

Everything an artist needs to break a project, run through one board: from distribution to the fans who carry the music further.

Collaborate

Our partnership with major-label distributors puts W^VE artists in front of the world. We exist to be a steady base for artists in an unsteady business.

Promote

We engage outlets worldwide to raise media exposure for every artist and every project.

Strategy

Consultants from many fields read the psychology of each audience. Most artists have four target groups and, without curation, alienate several. Our proprietary system is designed to fix that.

Deliver

Real-world tools, from workbooks on the psychology of music to process, procedure and protocols, that make artists more efficient partners.

Entertainment

Honorary roles on the audio and the visuals, gamified to turn participation into an experience and make every supporter part of the story.

How it works

From profile to fully backed project.

Four moves, in order. Each one builds on the data from the last, so the project is shaped by the people most likely to champion it.

  1. Step 01 · Profile

    Assess

    A thorough read of the artist’s profile: social media, streaming platforms, project goals and the support network behind them.

  2. Step 02 · Reach

    Forecast

    Demographic research on how far the artist can connect beyond their own base, projecting streams and the marketability of the project.

  3. Step 03 · Agreement

    Sign

    A binding agreement. The artist shares their network data, so the project can be built through their supporters.

  4. Step 04 · Support

    Back

    The artist’s support network is invited to back the project, in full or to a set minimum of its projected cost, turning onlookers, fans and superfans into backers.

Ready for step one?

Submit a project
For supporters

Back the records you believe in.

W^VE opens chosen, vetted artists’ projects to the people closest to the music. Supporters back a project and can be recognized for it, including with executive-producer credits.

  • Vetted projectsEvery project is chosen and vetted before it opens to supporters.
  • Real recognitionCredits such as executive producer put your name on the record.
  • Organic championsThe fans who back a record become its most natural advocates.

Any participation opportunity will be offered only through definitive agreements and only where permitted by law.

Liner notesSide A

The next recorda W^VE project

  • Performed byThe artist
  • Written byThe artist
  • Produced byThe producer
  • Executive producerYour name
  • Released byW^VE
IllustrativeCredited
For label partners

More content. More loyalty. Protection built in.

The model brings partners a steady flow of content, real PR leverage and the loyalty of artists and supporters, plus data sharing and the upstreaming of label benefits to partner entities.

  1. Increased content collection(Content)
  2. Public-relations leverage(Reach)
  3. Loyalty of artists and supporters(Loyalty)
  4. Errors-and-omissions insurance for every artist(Protection)
  5. Morality clause to protect stakeholders(Protection)
  6. Data sharing and upstreaming of label benefits(Data)
The ecosystem

Ten specialists. One signal.

Third-party services aligned to support W^VE projects: press, brand, community, fans, radio, sync and global reach.

  • Press

    Public Relations Delivery

    Press releases, Wikipedia, Google panels, editorials and pitches, press junkets, podcasts.

  • Brand

    Marcomproad Agency

    Build decks, acquire sponsors, place ads, build brands.

  • Community

    Cyphr

    A global artist community, with recommendations and services.

  • Fans

    Afandium

    Fan clubs, theme pages and playlists.

  • Global

    The Private Plane

    “We cover the world.”

  • A&R

    A&R Services

    Radio, playlisting, streams and podcasting.

  • Sync

    Heard It Here

    Sync placements in film, commercials and video games.

  • Community

    The Movie Version

    Recommendations, services and community building for artists around the world.

  • Fans

    1325 Media Group

    Theme pages, playlists and fan clubs.

  • Access

    Bad Kids

    The free-project track: artists submit at no cost.

Technology

Proprietary rails built for every release.

All technology built to serve W^VE will be proprietary: one system for the business of every project, from contracts and tracking to ticketing and commerce, built to plug in wherever it’s needed.

W^VE / RailsProprietary
  1. Contracts & ledgers

    Management and execution of every contract, payable and receivable.

  2. Tracking at scale

    Artist engagement, accounting and every line of the business, tracked at scale.

  3. Ticketing

    Live and online events and workshops, with digital-collectible tickets and secondary-market access.

  4. Commerce

    Improved e-commerce and new merchandising models.

  5. Plug & play

    Built to connect: plug-and-play opportunities across the ecosystem.

Catalog & new formats

Building a monumental catalog.

Beyond standard artist projects, the model is built to create at scale: a broad, rich catalog across every genre, plus new formats that put unexpected combinations together.

  • Producer Albums

    A marquee producer reinterprets a legendary songbook, casting W^VE artists to write, reference and sing, with a major-project push.

  • Artist Albums

    Albums built from the music artists submit, powered by access and a culture of collaboration, in every genre.

  • Everyday Creatives

    Anyone can commission and curate. Planning a family reunion? Commission its soundtrack from W^VE artists.

  • Impresarios

    A public figure commissions an album of covers of the songs they grew up on.

  • Legacy Singles

    The songs we all want to hear, made new: licensed reinterpretations, interpolations and remakes.

Standard artist projects plus five new formats, building one catalog.

The team

The people behind the board.

Grammys, gold and platinum records, and decades inside the business of music, now pointed at one label.

  • Portrait of Malik Yusef

    Visionary · Presenter

    Malik Yusef

    The visionary behind W^VE, Malik Yusef is a singer, songwriter, super-producer, film and television producer and director. His honors include a Tony, a Peabody, five Emmys, ten ASCAP awards and eight Grammys. Through his work with the United Nations he has consulted for politicians and world leaders, and he has been a catalyst for many of today’s great careers in music.

  • Portrait of Paul Ring

    Founder, Bungalo Music & Film

    Paul Ring

    Paul Ring is a Grammy-winning music executive and the founder of Bungalo Music & Film. For the past two decades he has worked exclusively with Universal Music Group. Before running a label he was a recording engineer and producer on numerous gold and platinum records, and he has championed artists owning their masters.

  • Portrait of Dwayne

    Business Development & Strategy

    Dwayne

    Dwayne is an award-winning businessman and an expert in business development and political-advocacy strategy, with a gift for communicating in the most diverse and complex environments. He is a mentor and advisor to music-industry professionals, record labels and professional athletes, drawing on years of success across many fields.

Get in touch

Build it with us.

Tell us who you are and what you’re working on. It goes straight to the W^VE team.

  • ArtistsSubmit a project for assessment.
  • SupportersJoin the list to hear when projects open.
  • PartnersLabels and brands: request the deck.
  • PressInterviews, features and information.
Interest formW^VE / Intake
I am · choose one

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