Collaborate
Our partnership with major-label distributors puts W^VE artists in front of the world. We exist to be a steady base for artists in an unsteady business.
Malik Yusef presents
A label where artists and the people who believe in them build together.
Vision 01.A
A symbiotic ecosystem where artists get essential support and resources, fast. Their supporters come into the label with them, so artists can pour their energy into the art, in a new era of balanced partnerships.
Mission 01.B
Innovation at the core. Under the visionary leadership of Malik Yusef, W^VE brings one integrated approach to production and branding: an ecosystem of specialized partners, each aligned to extend an artist’s creative expression and reach.
Everything an artist needs to break a project, run through one board: from distribution to the fans who carry the music further.
Our partnership with major-label distributors puts W^VE artists in front of the world. We exist to be a steady base for artists in an unsteady business.
We engage outlets worldwide to raise media exposure for every artist and every project.
Consultants from many fields read the psychology of each audience. Most artists have four target groups and, without curation, alienate several. Our proprietary system is designed to fix that.
Real-world tools, from workbooks on the psychology of music to process, procedure and protocols, that make artists more efficient partners.
Honorary roles on the audio and the visuals, gamified to turn participation into an experience and make every supporter part of the story.
Four moves, in order. Each one builds on the data from the last, so the project is shaped by the people most likely to champion it.
Step 01 · Profile
A thorough read of the artist’s profile: social media, streaming platforms, project goals and the support network behind them.
Step 02 · Reach
Demographic research on how far the artist can connect beyond their own base, projecting streams and the marketability of the project.
Step 03 · Agreement
A binding agreement. The artist shares their network data, so the project can be built through their supporters.
Step 04 · Support
The artist’s support network is invited to back the project, in full or to a set minimum of its projected cost, turning onlookers, fans and superfans into backers.
Ready for step one?
Submit a projectW^VE opens chosen, vetted artists’ projects to the people closest to the music. Supporters back a project and can be recognized for it, including with executive-producer credits.
Any participation opportunity will be offered only through definitive agreements and only where permitted by law.
The next recorda W^VE project
The model brings partners a steady flow of content, real PR leverage and the loyalty of artists and supporters, plus data sharing and the upstreaming of label benefits to partner entities.
Third-party services aligned to support W^VE projects: press, brand, community, fans, radio, sync and global reach.
Press releases, Wikipedia, Google panels, editorials and pitches, press junkets, podcasts.
Build decks, acquire sponsors, place ads, build brands.
A global artist community, with recommendations and services.
Fan clubs, theme pages and playlists.
“We cover the world.”
Radio, playlisting, streams and podcasting.
Sync placements in film, commercials and video games.
Recommendations, services and community building for artists around the world.
Theme pages, playlists and fan clubs.
The free-project track: artists submit at no cost.
All technology built to serve W^VE will be proprietary: one system for the business of every project, from contracts and tracking to ticketing and commerce, built to plug in wherever it’s needed.
Management and execution of every contract, payable and receivable.
Artist engagement, accounting and every line of the business, tracked at scale.
Live and online events and workshops, with digital-collectible tickets and secondary-market access.
Improved e-commerce and new merchandising models.
Built to connect: plug-and-play opportunities across the ecosystem.
Beyond standard artist projects, the model is built to create at scale: a broad, rich catalog across every genre, plus new formats that put unexpected combinations together.
A marquee producer reinterprets a legendary songbook, casting W^VE artists to write, reference and sing, with a major-project push.
Albums built from the music artists submit, powered by access and a culture of collaboration, in every genre.
Anyone can commission and curate. Planning a family reunion? Commission its soundtrack from W^VE artists.
A public figure commissions an album of covers of the songs they grew up on.
The songs we all want to hear, made new: licensed reinterpretations, interpolations and remakes.
Standard artist projects plus five new formats, building one catalog.
Grammys, gold and platinum records, and decades inside the business of music, now pointed at one label.


Visionary · Presenter
The visionary behind W^VE, Malik Yusef is a singer, songwriter, super-producer, film and television producer and director. His honors include a Tony, a Peabody, five Emmys, ten ASCAP awards and eight Grammys. Through his work with the United Nations he has consulted for politicians and world leaders, and he has been a catalyst for many of today’s great careers in music.


Founder, Bungalo Music & Film
Paul Ring is a Grammy-winning music executive and the founder of Bungalo Music & Film. For the past two decades he has worked exclusively with Universal Music Group. Before running a label he was a recording engineer and producer on numerous gold and platinum records, and he has championed artists owning their masters.


Business Development & Strategy
Dwayne is an award-winning businessman and an expert in business development and political-advocacy strategy, with a gift for communicating in the most diverse and complex environments. He is a mentor and advisor to music-industry professionals, record labels and professional athletes, drawing on years of success across many fields.
Tell us who you are and what you’re working on. It goes straight to the W^VE team.
Received
Your project is in. The team reviews every submission and will reach out if it’s a fit.